Budget-savvy brides are turning toFacebook, Twitter and online shopping sites to save money for their big day.
Industry experts said that instead of sending traditional snail-mail invites, more couples are sending Facebook notifications to friends as a save-the-date.
And rather than booking a photographer some brides are relying on their friends to take photos on their smart phones.
Hunter Valley wedding photographer, Zoe Ambler, said that couples are increasingly asking their friends to take Instagram photos that will later be used in an online or print album.
"The main thing with portrait photography for weddings is people are going to share those images and they want people to see them straight away and if they can do that with Facebook or Instagram or Twitter it cancels out that need to hire somebody to do it for them," she said.
Adhering to the trend, Ambler said that she takes a single Instagram photo of the couple on their big day 'because people have come to expect an instant photo", telegraph.com.au reports.
According to a recent survey from Bride to be Magazine, having friends take photos and record videos at a wedding could save up to 4324 dollars.
Couples are also using social media to update friends and followers during the wedding.
Wedding planners said that social media has impacted the way they do business, but has not changed demand for their services, the report added
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